# Melbourne Cup Carnival 2015

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Backchat Media acted as the liaison between Southern Cross Austereo and The Victorian Racing Club to manage the digital execution of SCA’s 2015 radio partnership.

Tasked with covering the Melbourne Cup Carnival on Digital and Social Media on behalf of the Hit & Triple M networks, Backchat Media worked closely with both the VRC and SCA to build social media & digital coverage that reached over 3 million people in 7 days.

The coverage focused on the four key events: AAMI Victoria Derby Day, Emirates Melbourne Cup Day, Crown Oaks Day and Emirates Stakes Day.

Backchat took ownership of all digital content creation on the ground, including [creation of web content](http://www.fox.com.au/scoopla/life/racing/2015/10/how-to-dress-like-an-a-grade-celeb-at-the-melbourne-cup-carnival/), and [v](https://www.facebook.com/FoxMelbourne/videos/929904037063426/) [ideo strategy](https://www.facebook.com/FoxMelbourne/videos/929904037063426/).

###### Client
Southern Cross Austereo

###### Project
Southern Cross Austereo Radio Partnership for Melbourne Cup Carnival, 2015

###### Collab
Victoria Racing Club

###### Date
November 01, 2015

###### Category
Content Marketing, Strategy